YOHANA

Because you love your kids, not your to-do list

When a global pandemic forces remote work, virtual learning, and restricted social circles — essentially overnight — you end up with some seriously stressed-out parents. Enter Yohana: a virtual personal assistant service offering some much-needed support.

I joined the startup as Copy Creative Director and built a writing team, brand voice, and product messaging strategy to launch the wellness company out of stealth, into the back pockets of busy families everywhere.