LINGO

Don’t just eat right.
Eat what’s right for you.

Diets don’t impact people equally. Our bodies process nutrients differently, plain and simple. So how can you figure out which foods work for you? Enter Lingo: a biowearable that tracks glucose in real time, allowing you to see how your body responds to your eating habits. 

As Copy Lead, I headed messaging strategy and copy development for the brand’s U.S. launch. I conducted workshops with company leadership to define Lingo’s mission, vision, and voice, aligning cross-functional teams around a unified brand narrative. And then, of course, wrote a bunch of stuff to bring it to life.