MILL
Saving the planet never smelled so good
Another stealth startup — another delicious challenge. This time, I joined Mill: a food waste prevention company from the folks behind Nest. Mill created a sleek kitchen bin that transforms scraps and leftovers into chicken-friendly food grounds.
My tenure started with a week-long sprint to “make a website” with an amazingly talented (and amazingly small) group of marketers, creatives, and UX wizards. A week turned into months. A website turned into a bold brand voice, sign-up experience, launch video, and too many food puns to count.
