MILL

Saving the planet never smelled so good

Another stealth startup — another delicious challenge. This time, I joined Mill: a food waste prevention company from the folks behind Nest. Mill created a sleek kitchen bin that transforms scraps and leftovers into chicken-friendly food grounds. 

My tenure started with a week-long sprint to “make a website” with an amazingly talented (and amazingly small) group of marketers, creatives, and UX wizards. A week turned into months. A website turned into a bold brand voice, sign-up experience, launch video, and too many food puns to count.  

ROLE: Lead Copywriter, Content Strategist
CREATIVE CREDITS: Sunny Outside (UX/Design), Manual (Brand), Avocados & Coconuts (Video), Chris Brown (CD), Jenna Carando (Art Director), Victoria Estevez, Griffin Bower (Producers)