THUMBTACK

Helping people find their people

Thumbtack had an identity problem. Despite having been around for 10+ years, unaided awareness hovered around 5%. To become the branded destination Thumbtack aspired to be, we had to start telling a consistent brand story rooted in who we were, what we believed in, and what our customers cared about.  

I helped bring this new customer platform to life in a campaign spanning web, email, paid social, and OTT. Collaborating closely with design, marketing, and leadership, I wrote a series of :30 spots and vignettes that we sliced and diced into endlessly reusable assets with serious staying power. The campaign ran for 5 years. 

The kids think it’s hilarious. We think it’s time to hire that house cleaner.

You only get one shot at your first dance. And all the guests will be watching so, you know, no pressure.

When you find the one, you just know. Whether it’s your future husband or your wedding photographer.