TASKRABBIT
We do chores. You live life.
TaskRabbit set out to make a big awareness push – OOH, radio, paid social, website overhaul, the works – highlighting its core categories and value proposition. We developed an integrated campaign using aspirational photography, headlines with double meaning, and handwritten font treatment to mimic a to-do list.
So many emails
While at TaskRabbit, I also wrote a shit-ton of emails. It was fun, I like email.