About

With over 10 years of writing experience, I've done a little (a lot) of everything — from creative and conceptual, to conversion-driven and clickable. I believe any project is as fun as you make it, and second opinions help you find stronger solutions.

I pride myself on strategic thinking, rock-solid writing, and leading from behind. Always willing to help craft a brief or a brand deck, I aim to get to the heart of what’s being solved and, more importantly, why the audience should care. 

Despite living in the Bay Area for over a decade I don’t dare call myself a local. I spent the majority of those years in Fisherman’s Wharf and as most San Franciscans will tell you, that doesn’t really count. I'm a planner and obsessive list-maker whose idea of a good time is reorganizing my closet, aggressively purging whatever doesn’t “spark joy.”